Internet Innovators- McDonalds
In the digital age there's an app for nearly everything whether it be controlling smart appliances or sports betting. Ordering food is no exception, in fact I would say it makes perfect sense. Minimizing human interaction is an introverts dream and ironically very helpful during the current pandemic. Not all apps are particularly well programmed or useful. Some offer specific incentives for using them. The McDonalds app is the perfect example of something that's practical, easy to use, and preferable to the standard drive through alternative. What is it that makes this app a must have for college students? Is it the ability to eliminate some of the awkwardness of ordering, having great deals, or cutting down wait times? I would say confidently that it's all three. It goes without saying that my generation has a bit of an issue with anxiety. I myself struggle with it frequently. Some days you just dont' feel like speaking t...